Same system.
Different battlefields.
The mechanics of a revenue system are universal. What changes by industry is where the leads leak, so that is where we start.
Four industries we keep coming back to, because their funnels break in patterns we have seen enough times to fix quickly.
Quotes that vanish into inboxes across three countries.
Where it usually leaks
- ✕International enquiries answered late, or never, because nobody owns them
- ✕Trade-show leads that die in a spreadsheet within a month
- ✕No line from marketing spend to orders that actually shipped
- ✕Distributor and regional reporting that never adds up to one number
What we build
One pipeline across regions and distributors, with round-the-clock routing so the first reply goes out inside the hour in every time zone. RFQ and quote follow-up runs on sequences with task fallbacks, so an open quote always carries a next step and a name.
A China-built factory going global: own-brand site and content beyond the marketplace listings, international search and social, one overseas pipeline HQ can read.
Selling into China’s supply chain: dealer and buyer comms on WeChat and WeCom, with an in-country site procurement teams can actually open.
A device sale waits on a committee. A booking waits on nobody.
Where it usually leaks
- ✕Phone, chat and form enquiries with no single queue or owner
- ✕Distributor and tender opportunities tracked in someone’s inbox
- ✕No line from channel spend to booked treatments or closed tenders
- ✕Consent and data handling living in habits instead of the system
What we build
For providers: a single enquiry queue with response-time targets, automated acknowledgement after hours with a named owner by morning, and reminder and recall automation that gives no-shows a polite second chance. Reporting runs from first click to booked consultation.
MedTech going global: regulatory-ready product content per market, distributor pipelines that survive long cycles, and follow-up that does not depend on memory.
Entering China: hospital-channel distributors run on WeCom, patient and dealer content on WeChat official accounts, with registration timelines planned into the funnel.
The pipeline lives in partners’ heads.
Where it usually leaks
- ✕Referrals and enquiries tracked nowhere anyone can see
- ✕Proposals that go quiet with no follow-up cadence
- ✕Nobody can say what a new client actually costs to win
- ✕Each office reporting its own numbers its own way
What we build
A pipeline light enough that partners actually use it: a referral logged in under a minute, with a named owner and a scheduled thank-you so the source hears back. Proposal follow-up runs on a cadence instead of a guilty memory.
Chinese firms serving outbound clients: an international-grade site and authority content in the languages your clients’ boards read.
International firms with a China desk: a WeChat presence for referrers and clients, synced into the same firm-wide pipeline.
Plenty of signups, less clarity on which become revenue.
Where it usually leaks
- ✕Product signups and sales conversations living in separate tools
- ✕Lifecycle stages that marketing and sales define differently
- ✕Spend scaling faster than the reporting that justifies it
- ✕Renewal and expansion revenue invisible until the quarter closes
What we build
One lifecycle model signed by both teams, so "qualified" means one thing in every meeting. Signups and sales conversations share a single record, and hand-offs between product-led and sales-led motions run on rules instead of luck.
Chinese SaaS going global: international positioning and pages that read natively, with a funnel measured in revenue rather than signups.
Entering China: in-country hosting and ICP licensing, sales motions on WeCom, and data-residency answers written down before procurement asks.
Not on the list? The audit works the same way in any B2B funnel.Tell us what you sell and we will say honestly whether we know your terrain.
Ready to fix the leaks in your industry?
A 45-minute call is enough to see whether we can help, and we will say plainly if we cannot.
Book a call