Insights
Notes on making marketing, sales and service run as one system. Written from real implementations, not vendor decks, and updated when we learn better.
What a systems audit actually looks at
A systems audit is not a software review. It traces real deals through your CRM and automation to find where revenue quietly leaks.
Lead nurture in China does not run on email
The nurture playbook most teams import into China assumes an inbox culture that does not exist there. Here is the channel stack that replaces it.
Why CRM projects fail in the first 90 days
Most CRM rollouts do not die from bad software. They die from three decisions that were made, or skipped, before anyone logged in. Here is what to fix first.
One plan, two internets: budgeting marketing across the firewall
Search, social and content behave differently inside and outside China. The budget mistake is planning them as one market with a translation line item.
Marketing automation is an operations layer, not a campaign tool
If your automation platform is only sending newsletters, you bought an operations layer and are using it as a stamp machine.
You cannot manage marketing you cannot trace to revenue
Click reports tell you what ads did, not what to spend next quarter. The missing piece is not a better dashboard. It is the join between systems.
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