Insights · topic
China
Entering China mainland, taking Chinese brands global, and the channels on both sides of the firewall.
China
Lead nurture in China does not run on email
The nurture playbook most teams import into China assumes an inbox culture that does not exist there. Here is the channel stack that replaces it.
China
One plan, two internets: budgeting marketing across the firewall
Search, social and content behave differently inside and outside China. The budget mistake is planning them as one market with a translation line item.
Zestmate Digital
Ready to run on one system?
A 45-minute call is enough to see whether we can help, and we will say plainly if we cannot.
Book a call