Use cases
Six situations we keep meeting, and exactly what we build for each. Written as plays, not name-dropping. As client stories are approved for publication, they take this page over.
The exporter losing enquiries overnight
The situation
- ✕Enquiries from three continents land in one shared inbox
- ✕Time zones mean the first reply goes out twenty hours later
- ✕Trade-show name cards die in a spreadsheet within a month
- ✕Nobody can say which fair paid for itself
What we build
One pipeline with round-the-clock routing and named owners, RFQ follow-up sequences that survive the weekend, a trade-show import flow that tags every card with its source, and a revenue view per channel and per fair.
The device maker entering China
The situation
- ✕Distributor interest from China, scattered across chat threads on personal phones
- ✕A registration timeline that lives in one manager’s head
- ✕HQ cannot see the market at all
What we build
WeCom for dealer conversations, synced into the company CRM. A distributor pipeline with registration milestones built into the stages, WeChat official account content written natively in Mandarin, and an HQ dashboard in English.
The clinic that answers too slowly
The situation
- ✕Phone, chat and form enquiries with no single queue
- ✕After-hours enquiries wait until someone remembers
- ✕No-shows leave and are never spoken to again
- ✕Marketing reports clicks while the clinic counts consultations
What we build
A single enquiry queue with response-time targets, automated acknowledgement after hours with a named owner assigned by morning, reminder and recall automation for no-shows, and reporting that runs from first click to booked consultation. Consent captured at the form.
The firm whose pipeline lives in partners’ heads
The situation
- ✕Referrals remembered rather than recorded
- ✕Proposals that go quiet with no follow-up cadence
- ✕Every office reporting its own numbers its own way
What we build
A pipeline light enough that partners actually use it, referral tracking with named owners and scheduled thank-yous, proposal follow-up automation, and one firm-wide monthly view across offices.
The SaaS that counts signups, not revenue
The situation
- ✕Product signups and sales conversations in separate tools
- ✕Marketing and sales holding two definitions of “qualified”
- ✕Spend scaling faster than the reporting that justifies it
What we build
One lifecycle model signed by both teams, signup-to-deal visibility on a single record, cohort reporting that shows which segments convert, and renewal tracking in the same system.
The China-built brand going global
The situation
- ✕Strong at home, invisible everywhere else
- ✕An international site that reads like a translated brochure
- ✕Overseas enquiries landing in an inbox nobody owns
What we build
An international-ready site written natively in English, search and social presence on the channels buyers outside China actually use, one overseas pipeline with named owners, and reporting HQ can read in Chinese.
See your situation on this page?
Then the play already exists. A 45-minute call maps it onto your funnel, and we will say plainly if your version is different.
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