A device sale waits on a committee. A booking waits on nobody.
Device makers sell through distributors, tenders and twelve-month committees. Clinics sell one worried person at a time, at all hours. Different rhythms, same leak: follow-up that depends on memory.
Where it usually leaks
- ✕Phone, chat and form enquiries with no single queue or owner
- ✕Distributor and tender opportunities tracked in someone’s inbox
- ✕No line from channel spend to booked treatments or closed tenders
- ✕Consent and data handling living in habits instead of the system
What we build for MedTech and providers
For providers: a single enquiry queue with response-time targets, automated acknowledgement after hours with a named owner by morning, and reminder and recall automation that gives no-shows a polite second chance. Reporting runs from first click to booked consultation.
For device lines: distributor pipelines with registration milestones built into the stages, tender deadlines that surface before they pass, and follow-up sequences that survive a twelve-month cycle. Consent is captured at the form, not in the training deck.
The China angle for this industry
MedTech going global: regulatory-ready product content per market, distributor pipelines that survive long cycles, and follow-up that does not depend on memory.
Entering China: hospital-channel distributors run on WeCom, patient and dealer content on WeChat official accounts, with registration timelines planned into the funnel.
Ready to fix the leaks?
A 45-minute call maps this playbook onto your funnel, and we will say plainly if your version is different.
Book a call