The pipeline lives in partners’ heads.
Referrals arrive over lunch, proposals go out late at night, and business development happens when billable work allows. The firm is excellent at the work and unstructured about where the work comes from.
Where it usually leaks
- ✕Referrals and enquiries tracked nowhere anyone can see
- ✕Proposals that go quiet with no follow-up cadence
- ✕Nobody can say what a new client actually costs to win
- ✕Each office reporting its own numbers its own way
What we build for firms
A pipeline light enough that partners actually use it: a referral logged in under a minute, with a named owner and a scheduled thank-you so the source hears back. Proposal follow-up runs on a cadence instead of a guilty memory.
Above it sits one firm-wide monthly view across offices, so the managing partner reads one set of numbers, and the cost of winning a client stops being a mystery.
The China angle for this industry
Chinese firms serving outbound clients: an international-grade site and authority content in the languages your clients’ boards read.
International firms with a China desk: a WeChat presence for referrers and clients, synced into the same firm-wide pipeline.
Ready to fix the leaks?
A 45-minute call maps this playbook onto your funnel, and we will say plainly if your version is different.
Book a call