Plenty of signups, less clarity on which become revenue.
The product counts signups, sales counts conversations, and the board asks a question neither system can answer: which of this becomes revenue, and why?
Where it usually leaks
- ✕Product signups and sales conversations living in separate tools
- ✕Lifecycle stages that marketing and sales define differently
- ✕Spend scaling faster than the reporting that justifies it
- ✕Renewal and expansion revenue invisible until the quarter closes
What we build for software teams
One lifecycle model signed by both teams, so "qualified" means one thing in every meeting. Signups and sales conversations share a single record, and hand-offs between product-led and sales-led motions run on rules instead of luck.
Cohort reporting shows which segments actually convert, and renewal tracking lives in the same system, so expansion risk surfaces before the quarter closes rather than in the postmortem.
The China angle for this industry
Chinese SaaS going global: international positioning and pages that read natively, with a funnel measured in revenue rather than signups.
Entering China: in-country hosting and ICP licensing, sales motions on WeCom, and data-residency answers written down before procurement asks.
Ready to fix the leaks?
A 45-minute call maps this playbook onto your funnel, and we will say plainly if your version is different.
Book a call